Entry #2
Happy Anniversary
This year marks the 10th anniversary of the iPhone, The smartphone that changed what was capable of smartphones and the mobile industry in 2007. Since being introduced in 2007, Apple’s iPhone has been the most sold mobile phone for 10 years. Each year bringing new innovations that are to benefit the lives of the user and changing the game for it’s competitors. However, a running joke for those against the iPhone is that apple doesn't do anything innovative with their smartphone. That Apple copies other companies like Samsung and hasn't brought anything new to the smartphone market. However, what these anti-apple consumers fail to understand is the iPhone is a game changing device and has been the leader in innovation.
The iOS App Store was the first of it kind when it arrived in 2008, it introduce a new way to use your smartphone making it even smarter than before. This is what transformed the iPhone from a normal smartphone into a new platform for software developers. Google’s android platform soon followed in apple's foot steps and released their own android apple store later called the Google Play store years later.
In 2011, Apple unveiled Siri to the world, being a first of it’s kind of mobile virtual assistant. Siri gave users a new way to get more from their smartphone, a way to interact with you phone in a personal manner. A digital assistant that’s purpose was to make the user's day to day life much simpler. Google again followed in Apple's foot steps, when shortly after the release of Siri, Google Now was released as a compensating digital assistant.
Apple’s iPhone 5S was another game changing iPhone when it was announced in 2013, being that it was the first phone with a 64 bit processor. All other smart phones of the time were only 32 bit processors, meaning that the iPhone 5S was the most powerful mobile phone to ever exist. This impacted the way developers developed apps for the iPhone and proved just how powerful a smartphone could be. Shortly after the release of the iPhone 5S, Android developers caught up with Apple when HTC unveiled the HTC Desire 510, The first 64bit Android phone.
Apples iPhone 5S wasn't the first phone that you could unlock with your finger, however it was the first phone to get it right. Touch ID changed the way that you secure the important information in your phone. There was no need for remembering your password, which could easily of been broken, Touch ID took the fear of others unlocking your phone. It wasn't until two years later that Google got serious about fingerprint security making it a priority for all Android smartphones.
Finally, Apple changed the smartphone game again with the release of the iPhone 6S which introduce 3D touch. 3D touch or force touch changed the way in which we interacted with our iPhone’s once again. 3D touch introduce a new way to execute different commands on your device depending on how hard you press on the display. For example, users can easily select a selfie option by pressing on the camera icon allowing for a pop up menu to appear with different camera modes that when selected would open the camera app in that mode. With the release of Android 7.0, google tried to mimic Apple's 3D touch but to no avail with only a small amount of supported apps mostly google's pre loaded stock applications.
In conclusion, Apple’s iPhone isn't a copycat device, it in it’s own way is a device that is the leader in innovation. A device that paves that way for other smartphone manufacturers to follow in their footsteps. Apple proves time and time again that they are a force to be reckoned with and that they will continue to lead the mobile market at full force. Regardless of what anti-apple consumers say, Apple will always prove naysayers wrong.